Press Release for Immediate Release
Contact: Sarah Massey sarah@massey-media.com 202 445-1169
holeco® life brings wellness home
All Natural Body Care, Makeup, and Superfood Line Launched by Eco-Conscious Entrepreneur Honi Borden
(Washington, DC) — Today, Honi Borden launches holeco® life, a new line of all natural body care products, makeup and superfoods. The owner of Holeco® Wellness Medi Spa, the first socially responsible Green Medi Spa in the US recognized by Green America, brings the eco-conscious wellness spa to your home. All holeco® life “rooted beauty” products are chemical free, made from all natural and organic ingredients, designed to promote health and restore balance to daily life.
Most makeup and personal body care products are actually bad for you. holeco® life products are made with natural preservatives and organic ingredients, are 95% vegan, and are non-toxic, allergen free and safe for everyone to use. “When you buy holeco® life products, you are investing in your health, beauty and holistic well being,” says holeco® life Founder Honi Borden.
Borden, a pioneer in the use of organic and non-toxic products in medical aesthetics, was inspired to make changes in her own home and her business practices because of her personal experiences. After dealing with her son’s hormonal imbalance and endocrine disruption, along with her husband and younger son’s highly sensitive skin and dermatitis, Borden began to examine more closely the connection between health and everyday personal care and home products. She brought her new knowledge to Holeco® Wellness Medi Spa and is now bringing wellness to the home and individual with holeco® life products.
“At holeco® life, we see that our personal health and well being is connected to the health and well being of the planet as a whole,” says Borden. “We believe that true beauty starts within each person. When we connect with our own ‘rooted beauty,’ we become more aware of how our choices as individuals impact others in the local and global community.” holeco® life products are designed with a holistic vision to improve the quality of life for the person who purchases the product and also for others in need around the world. A portion of all holeco® life proceeds go to the International Lifeline Fund projects, which helps women and families in parts of Africa to have basic essentials, such as clean water and fuel efficient stoves for cooking. Each product has a label about the International Lifeline Project, reminding customers how their purchase also cares for and nurtures families in Africa. “With a greater understanding of our inter-connectedness and our inter-dependence on mother earth, it is only natural for us to want to give back to others and help to protect this beautiful planet that we share,” says Borden. This is the vision that holeco® life brings to everyone.
Each holeco® life product is infused with the intention of beauty and well being. The all natural body care line is made with 100% therapeutic essential oils, mainly lemongrass and lavender, along with teas, herbs and aloe. The holeco® life eco-body scrub is a especially great for hands and feet, and has been nicknamed by Borden as “the two minute manicure.” The whipped sugar and salt scrub gently exfoliates your skin and nourishes and moisturizes it with essential oils and vitamins, leaving your skin feeling soft and silky with a light lavender and lemongrass scent.
All holeco® life makeup products, including eco-eyeliners, eco-shadow sticks, eco-lip liners and eco-mini gloss are all natural and easy to use. holeco® life eco-mineral makeup works as a sunscreen, protecting the skin from the suns rays, while also serving as a foundation which evens and smoothes the complexion of the skin. The non-toxic minerals are handcrafted in the USA with highest quality ingredients: mica, organic arrowroot, iron oxide, and zinc oxide. “As a busy mom and business owner, I wanted a makeup line that enhances beauty, adds to your health, is eco-friendly, affordable and easy to apply,” says Borden. The eco-foundation comes with a built in refillable and retractable brush, covering the face in seconds, giving an amazing healthy glow that looks and feels great.
In addition to the makeup and personal body care products, holeco® life also carries select superfoods, such as raw chocolates and organic green teas. Indulge your sense of taste with one of the seven delicious hand-crafted chakra chocolates, anti-oxidant rich superfoods made from all natural, raw ingredients and free of refined sugar, dairy, soy, cholesterol and gluten.
From an environmental and socially responsible view, holeco® life checks all the boxes:
Is holeco® life good for my health? Yes!
Is holeco® life cruelty-free? Yes!
Can holeco® life products be used on my children? Yes!
Is holeco® life minimally-packaged? Yes!
Is holeco® life recyclable? refillable? Yes! Yes!
Is holeco® life vegan? 95% of holeco® life products are vegan, with a few exceptions: the hair on the small eco-makeup blush is made with natural hair. Eco-eyeliner, eco-shadow stick, and eco-lip liner have beeswax. Our bees are never harmed in the harvesting of wax and we do not support harming any animal or disrupting ecosystems in cosmetic manufacture.
From a local, global and holistic view: (all of the answers are yes, of course!)
Does holeco® life give back to the community?
Does holeco® life support local producers?
Does holeco® life support women owned businesses?
Does holeco® life use organic & non-toxic ingredients?
Does holeco® life give back to those in need around the globe?
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For high-res photos of products and Founder Honi Borden, please call Sarah Massey at 202 445 1169. Eco-friendly samples for press review are available.
Learn more and purchase holeco® life products at http://www.holecolife.com or visit Holeco® Wellness Medi Spa at 5225 Wisconsin Ave, NW Suite 405 in their location in Washington, DC, directly across from the Friendship Heights metro Jennifer St exit.
