Washington Project for the Arts Gets the Inside Scoop on Marketing for Artists from Arts PR Pros
How did we get started working with artists and arts groups? How do we approach the work? Who wants to work with Massey Media? These burning questions and more are answered in the Washington Project for the Arts January 2014 newsletter.
WPA: What are the traditional steps in a political campaign and how do you apply them to art marketing?
Sarah Massey: Our approach is to look at every artist and their projects through the lens of a political campaign. Political campaigns have an overlying theme of telling a story with a beginning, middle, and end. Who are the audiences, how do we find them, and how do we speak to them? Together with our clients, we create a storyline, timeline, and guidance for how to connect with audiences through the media that speak directly to them.
WPA: Tell me a little more about what kind of artists you are interested in representing.
Sarah Massey: The artists and art groups we work with are ready to invest in public relations and communications that advance their goals and help them to reach new audiences. We can do it all: from creating new websites to reaching out to the media and to planning and executing events. While we are known for political art and arts and activism, we represent all types of artists and arts groups.
Read the full newsletter article here: http://wpadc.org/marketingtips/