I Wanna Rock: The Power of the Press in the Entertainment Industry

Are you thirsty for good news? Here is an inspiring story: two years ago, three DC teenagers get together to form a rock band, they teach themselves how to write lyrics, how to build a recording studio in the basement, how to build a website and perform in DC’s hottest rock clubs, like DC9 and Black Cat. Then, in the summer of 2009, they approach Massey Media to help them build new audiences and take the band to the press. With the help of Massey Media’s team and golden rolodex of contacts, Power Pirate landed a live spot NBC 4 news, promoting their place as DC’s youngest (and best!) electronic rock band.

Power Pirate’s Annika, Michael, and Emily truly are inspiring, which is why Massey Media was ready to jump in and serve these amazing clients. Today’s media is filled with negative messages for youth, and Power Pirate is the exception to the rule. Young people can succeed, but they need to see positive messages and examples in the press.

Massey Media’s outreach worked to create new attention for the band and propelled them to winning the semi-finalist round of a national battle of the bands. Power Pirate is off to Los Angeles in January to compete live. We look forward to helping Power Pirate show other teenagers that they can achieve their dreams.